Research
Publications
Publications
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2023). “Identifying Heterogeneity Using Recursive Partitioning: Evidence from SMS Nudges Encouraging Voluntary Retirement Savings in Mexico.” Forthcoming at Proceedings of the National Academy of Sciences Nexus. [PDF]
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2023). “Identifying Heterogeneity Using Recursive Partitioning: Evidence from SMS Nudges Encouraging Voluntary Retirement Savings in Mexico.” Forthcoming at Proceedings of the National Academy of Sciences Nexus. [PDF]
**Behavioral Science and Policy Publication Award for Innovation in Behavioral Policy (Honorable Mention), awarded May 2023
Shah, Avni M. & W. Benedict McCartney (2023), "Can Neighborhood Social Interactions Improve Policy Diffusion? Evidence from Refinance Decisions." Forthcoming at Journal of the Association of Consumer Research. [PDF]
Shah, Avni M. & W. Benedict McCartney (2023), "Can Neighborhood Social Interactions Improve Policy Diffusion? Evidence from Refinance Decisions." Forthcoming at Journal of the Association of Consumer Research. [PDF]
Shah, Avni M., Noah Eisenkraft, James R. Bettman & Tanya L. Chartrand (2016), “‘Paper or Plastic’: How We Pay Influences Post-transaction Connection,” Journal of Consumer Research 42 (February), 688-708. JCR (Link) [PDF]
Shah, Avni M., Noah Eisenkraft, James R. Bettman & Tanya L. Chartrand (2016), “‘Paper or Plastic’: How We Pay Influences Post-transaction Connection,” Journal of Consumer Research 42 (February), 688-708. JCR (Link) [PDF]
Shah, Avni M., James R. Bettman, Peter A. Ubel, Punam Anand Keller & Julie A. Edell (2014). “Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items,” Journal of Marketing Research 51 (December), 773-789. JMR (Link) [PDF]
Shah, Avni M., James R. Bettman, Peter A. Ubel, Punam Anand Keller & Julie A. Edell (2014). “Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items,” Journal of Marketing Research 51 (December), 773-789. JMR (Link) [PDF]
Shah, Avni M. & George Wolford. (2007). “Buying Behavior as a Function of Parametric Variation in Number of Choices,” Psychological Science 18 (5): 369-370. (Lead Article) [PDF]
Shah, Avni M. & George Wolford. (2007). “Buying Behavior as a Function of Parametric Variation in Number of Choices,” Psychological Science 18 (5): 369-370. (Lead Article) [PDF]
Invited Revisions & Working Papers
Invited Revisions & Working Papers
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2023). “The Beneficent and Maleficent Effects of Simplification: Evidence of Fluency Amplification Effects on Retirement Savings Contributions.” Invited for second round minor revision at the Journal of Consumer Research. [PDF]
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2023). “The Beneficent and Maleficent Effects of Simplification: Evidence of Fluency Amplification Effects on Retirement Savings Contributions.” Invited for second round minor revision at the Journal of Consumer Research. [PDF]
Shah, Avni M. & Xinlong Li (2023). “‘The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Financial Risk-Taking.” Invited for third round revision at the Journal of Marketing Research. [PDF]
Shah, Avni M. & Xinlong Li (2023). “‘The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Financial Risk-Taking.” Invited for third round revision at the Journal of Marketing Research. [PDF]
Shah, Avni M. & Katy A. DeCelles. “‘The Mental Accounting of Space: Visual Landmarks Increase Employee Safety Compliance.” Under review at Management Science. [PDF]
Shah, Avni M. & Katy A. DeCelles. “‘The Mental Accounting of Space: Visual Landmarks Increase Employee Safety Compliance.” Under review at Management Science. [PDF]
Shah, Avni M., Hal Hershfield, David Munguia Gomez, & Alissa Fishbane. “Testing the Effectiveness of a Future Selves Intervention for Increasing Retirement Saving: Evidence from a Field Experiment in Mexico.” Revising for Resubmission [PDF]
Shah, Avni M., Hal Hershfield, David Munguia Gomez, & Alissa Fishbane. “Testing the Effectiveness of a Future Selves Intervention for Increasing Retirement Saving: Evidence from a Field Experiment in Mexico.” Revising for Resubmission [PDF]
Shah, Avni M., James R. Bettman & John Payne “How the Pain of Payment Can Magnify and Mitigate Choice Overload Effects." Reject & Resubmit, Marketing Science.
Shah, Avni M., James R. Bettman & John Payne “How the Pain of Payment Can Magnify and Mitigate Choice Overload Effects." Reject & Resubmit, Marketing Science.
Shah, Avni M., James R. Bettman, Tanya L. Chartrand, Noah C. Eiskenkraft & Kathleen D. Vohs. “‘It Can Bring Us Closer and Tear Us Apart:’ How the Pain of Payment Affects Interpersonal Rapport and Commitment.”
Shah, Avni M., James R. Bettman, Tanya L. Chartrand, Noah C. Eiskenkraft & Kathleen D. Vohs. “‘It Can Bring Us Closer and Tear Us Apart:’ How the Pain of Payment Affects Interpersonal Rapport and Commitment.”
Shah, Avni M. “How the Pain of Payment Influences Opportunity Cost Consideration.”
Shah, Avni M. “How the Pain of Payment Influences Opportunity Cost Consideration.”