Research
Publications
Publications
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2022). “Data-Driven Heterogeneity: Scaling of Behavioral Science Interventions Using Machine-Learning.” Forthcoming at Proceedings of the National Academy of Sciences Nexus. [PDF]
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2022). “Data-Driven Heterogeneity: Scaling of Behavioral Science Interventions Using Machine-Learning.” Forthcoming at Proceedings of the National Academy of Sciences Nexus. [PDF]
Shah, Avni M. & George Wolford. (2007). “Buying Behavior as a Function of Parametric Variation in Number of Choices,” Psychological Science 18 (5): 369-370. (Lead Article) [PDF]
Shah, Avni M. & George Wolford. (2007). “Buying Behavior as a Function of Parametric Variation in Number of Choices,” Psychological Science 18 (5): 369-370. (Lead Article) [PDF]
Invited Revisions & Working Papers
Invited Revisions & Working Papers
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2022). “The Beneficent and Maleficent Effects of Simplification: Evidence of Fluency Amplification Effects on Retirement Savings Contributions.” Invited for second round revision at Journal of Consumer Research. [PDF]
Shah, Avni M., Matthew Osborne, Dilip Soman, Jaclyn Lefkowitz, Andrew Fertig & Alissa Fishbane (2022). “The Beneficent and Maleficent Effects of Simplification: Evidence of Fluency Amplification Effects on Retirement Savings Contributions.” Invited for second round revision at Journal of Consumer Research. [PDF]
Li, Xinlong & Avni M. Shah (2022). “‘The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Financial Risk-Taking.” Invited for second round revision at Journal of Marketing Research. [PDF]
Li, Xinlong & Avni M. Shah (2022). “‘The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Financial Risk-Taking.” Invited for second round revision at Journal of Marketing Research. [PDF]
Shah, Avni M. & W. Benedict McCartney (2022), "Can Neighborhood Social Interactions Improve Policy Diffusion? Evidence from Refinance Decisions." Under second round review at Journal of the Association of Consumer Research.
Shah, Avni M. & W. Benedict McCartney (2022), "Can Neighborhood Social Interactions Improve Policy Diffusion? Evidence from Refinance Decisions." Under second round review at Journal of the Association of Consumer Research.
Shah, Avni M., James R. Bettman & John Payne “How the Pain of Payment Can Magnify and Mitigate Choice Overload Effects." Reject & Resubmit, Marketing Science.
Shah, Avni M., James R. Bettman & John Payne “How the Pain of Payment Can Magnify and Mitigate Choice Overload Effects." Reject & Resubmit, Marketing Science.
Shah, Avni M., James R. Bettman, Tanya L. Chartrand, Noah C. Eiskenkraft & Kathleen D. Vohs. “‘It Can Bring Us Closer and Tear Us Apart:’ How the Pain of Payment Affects Interpersonal Rapport and Commitment.”
Shah, Avni M., James R. Bettman, Tanya L. Chartrand, Noah C. Eiskenkraft & Kathleen D. Vohs. “‘It Can Bring Us Closer and Tear Us Apart:’ How the Pain of Payment Affects Interpersonal Rapport and Commitment.”
Shah, Avni M. “How the Pain of Payment Influences Opportunity Cost Consideration.”
Shah, Avni M. “How the Pain of Payment Influences Opportunity Cost Consideration.”